Logo Questionnaire

  1. How do you want to be perceived by your market audience? In other words, what emotions/perceptions do you want a client to generate from your logo?
  2. What is your competitive advantage? Why do your customers choose your products or service? What do you do better than anyone else?
  3. What values and beliefs unify your employees and drive their performance?
  4. What are the potential barriers to the success of your product or service?
  5. What keywords best reflect your business?
  6. Who is your competition? Is there a competitor that you admire most? If so, why?
  7. What characteristics do you like, if any, about current logo or other logos that were done in the recent past?
  8. What is the exact business wording/name to be used for your new logo?
  9. Is there a tagline to accompany your logo?
  10. Do you have existing brand/company colors that you want to keep? Or will we be creating a new color palette?
  11. Where do you intend to use your logo? (on the web, printed stationary, clothing)
  12. Is there a primary use for your logo? (on a website, printed on various materials, etc.)
  13. What logos/symbols do you find appealing and why?
  14. What logos/symbols do you find unappealing and why?
  15. What timeframe do you require your logo within?

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