The Energy Annex is a focus group facility located in the heart of downtown Chicago aiming to enhance consumer research with unique environments designed to engage.
Their original website was flashy and animated, but didn’t take into account how current and future clientele would need to use the site to research their spaces.
Because the heart of their company lies in their facility The Energy Annex wanted a site that would showcase their rooms and present clear information that would entice new visitors to choose to rent a space.
Work with The Energy Annex to establish a mission statement to drive the website to focus on their main goal to encourage visitors to request a bid.
Flashy animation can be exciting, but distracting. Since their focus is their group space, we made that the focus of the site and let their rooms do all the talking.
What their old site lacked was a logical process to lead visitors to the information they needed to encourage them to book a space. The new design is optimized to make the process simple from any page.
We partnered with The Energy Annex to help them take their website from a simple branding device to a useful tool for their existing clients, new customers and their internal sales team.