American Collegiate Adventures

CSS - XHTML - DESIGN - PHP - FLASH

American Collegiate Adventures came to us in needs of a serious make over of their website. Their main concern was improving the volume and quality of traffic to the website from search engines via "natural" search results from targeted keywords. American Collegiate Adventures is one of the leading providers of unique pre-college summer programs for more than 14 years. This demographic was taken into account when developing design, page layout and screen reader functionality.

The main objectives for the American Collegiate Adventures Web site are to drive users to the website for multiple reasons. The website will offer customers the ability to find more information in detail, get information on summer programs such as dates, highlights, courses, tuition, and view photos. The site's backend consists of PHP, Username and Password functionality, Database, Content management system, and strict HTML to accommodate all types of screen readers, in addition to assisting with search engine spiders. Meta tags, specifically keywords, were reworked to also assist in SEO. These pages were complimented through the use of Cascading Style Sheets (CSS) adhering to World Wide Consortium Standards for website development.