The Energy Annex

The Energy Annex is a focus group facility located in the heart of downtown Chicago aiming to enhance consumer research with unique environments designed to engage.

What were their needs?

Their original website was flashy and animated, but didn’t take into account how current and future clientele would need to use the site to research their spaces.

Because the heart of their company lies in their facility The Energy Annex wanted a site that would showcase their rooms and present clear information that would entice new visitors to choose to rent a space.

  • Customizable user-experience on mobile, tablet and desktop
  • New internal pages for individual rooms
  • A well defined user process driven by strategic calls to action
  • Analytics set up to better understand their visitors
  • Optimized for better SEO rankings

Try The Energy Annex on all of your devices

Our Strategy

Establish Direction

Work with The Energy Annex to establish a mission statement to drive the website to focus on their main goal to encourage visitors to request a bid.

Find Their Wow Factor

Flashy animation can be exciting, but distracting. Since their focus is their group space, we made that the focus of the site and let their rooms do all the talking.

Build an Experience

What their old site lacked was a logical process to lead visitors to the information they needed to encourage them to book a space. The new design is optimized to make the process simple from any page.

tg + The Energy Annex

We partnered with The Energy Annex to help them take their website from a simple branding device to a useful tool for their existing clients, new customers and their internal sales team.