The Fold

The Fold is a national music act based out of Chicago, Illinois known for their incredibly popular theme song for the Cartoon Network hit show “Lego Ninjago: Masters of Spinjitzu.”

What were their needs?

The Fold had gained recognition touring internationally under Tooth & Nail Records, but decided to step out of the traditional music industry for a chance to do something on their own. They needed to start with a strong web and digital marketing presence that would help capture new fans.

  • A modern, responsive website integrating custom album artwork
  • Production of promotional, web video content
  • Help designing a strong Kickstarter campaign
  • A partner to support their continued digital marketing efforts
  • A marketing strategy based around their popular theme song

Try The Fold on all of your devices

Our Strategy

Artistic Design

Design a creative site that reflects the nature of the band while maintaining usability and compatibility across different platforms.

Marketing Strategy

Help The Fold branch out on their own by developing a supportive campaign built around video, Kickstarter and email content.

Continued Support

As The Fold continues to grow, tg is side-by-side taking on a variety of marketing campaigns and content development along the way.

tg + The Fold

Since 2010 The Fold has trusted their online presence to Telegraphics. Through working closely with our team, tg has helped develop a modern, user friendly website and support their digital marketing with video production, strategy development and more.